Tag: direct marketing
member name: Barbara S.
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May 29, 2008 01:50 PM EDT --
Creating a successful direct marketing program involves clean data records with highly deliverable addresses. Cleaning, enhancing and filling the gaps in your in-house files will mean cost effective postage . . .
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May 29, 2008 01:53 PM EDT --
Postcards are the perfect communication piece for announcing a new product, offering time specific discounts or merely asking the recipient to get in contact with you. In all these circumstances, the postcard . . .
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May 29, 2008 01:54 PM EDT --
When you meet someone for the very first time either you remember something very good about the person or you remember something very bad about them. It doesn't matter how delightful the person might . . .
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May 29, 2008 01:55 PM EDT --
You probably wonder how the small amount of space on a postcard conveys all the information about your offer, your company and the advantages you have over your competitors. Postcards must be attention . . .
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May 29, 2008 02:02 PM EDT --
Planning is the key to a successful postcard campaign. There are a number of questions you need to ask yourself beforehand. Your answers will help drive your campaign to success.
What do you hope . . .
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May 29, 2008 02:15 PM EDT --
A part of planning your postcard campaign included determining your target audience. You took the time to profile your current and potential customers to ensure your message is received by those who will . . .
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May 29, 2008 02:18 PM EDT --
Most of us think of postcards as something we send to our friends and relatives while we are away on vacation. But this communication piece is now favored by many businesses as well.
Using postcards . . .
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May 29, 2008 02:04 PM EDT --
The United States Postal Service (USPS) has different postage guidelines dependent upon how fast you want your postcard delivered; the size of the postcard; whether or not you are a non-profit organization . . .
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May 29, 2008 02:14 PM EDT --
Have you noticed that sometimes you receive a postcard from a company every month or every quarter for a year? You ask yourself, "Why are they doing this? I don't need this now." Here is . . .
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May 29, 2008 02:26 PM EDT --
You have painstakingly designed your postcards with attention grabbing photos, imagery and headline. You believe you have selected the best mailing list for your target audience. After all this careful . . .
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May 29, 2008 02:32 PM EDT --
While planning your postcard campaign, you created your goals, offer and message for the postcard campaign. A critical component of the planning was to define your target audience.
Your target audience . . .
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